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Blinds To Go is seeking a data-driven and analytical professional to perform ongoing analysis on regional marketing performance, testing and customer insights. This person is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities:
· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
· Contribute test ideas, execute test strategies, analyze test data and document test results.
· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
· Exceptional proficiency with Microsoft Excel is required.
· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
· Understanding of paid search, email, social, and other forms of online advertising.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
Work Location: In person
Full Time
Retail
$108k-141k (estimate)
09/01/2023
08/30/2024
blindstogo.com
PARAMUS, NJ
200 - 500
1954
STEPHEN SHILLER
$50M - $200M
Retail
The job skills required for Regional Marketing Manager include Initiative, Analysis, Planning, Advertising, Time Management, Sales Enablement, etc. Having related job skills and expertise will give you an advantage when applying to be a Regional Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Regional Marketing Manager. Select any job title you are interested in and start to search job requirements.
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Career tips from people on Regional Marketing Manager jobs
Candidates without formal marketing education, but extensive experience often complete a master of business administration degree (MBA) part time.
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Pursue an MBA for Advancement (Optional).
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Get familiar with project management methodologies.
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Get an Education Earn a Bachelor’s Degree.
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Join professional marketing associations.
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